Services - Data Cleansing
| Pipeline Creation | Knowledge & Guidance | Foundation Activities |
|---|---|---|
| Sales Lead Generation | Marketing Strategy Consultancy | Data Cleansing |
| Major Account Profiling | Internal Telemarketing Training | Data Lists |
| Market Research | e-Mailshot Services | Database Analysis |
Are you giving your marketing campaigns the best possible chance for success with the target data you intend to use? It is all very well buying in data to breath new life into your target database, but is the new data up to scratch? Is the data less than 12 months old?
Your target database is the lifeblood for the growth of your business, for both lead generation and research into market trends.
It is fundamental to keep your data as fresh as possible for all projects and campaigns you wish to execute, no matter how frequent such activities take place. To keep one step ahead of the competition, this activity deserves greater priority.
Our attitude towards cleansing along with our abilities, are to provide a service better than any other data list provider. We want to take as much of the pain as possible, that this activity usually represents, allowing you to have more time and focus on the high profile components within Marketing, such as PR, special announcements and case studies.
Contact names that are identified through our cleansing services are date-stamped so you know when the data was last cleansed. We even include notes on the correct pronunciation of people’s names. We believe this is the quality of data that our clients deserve to get when they buy into our data cleansing services.
We can even alert you to those companies whose policy is 'send information in the post and if interested we will get back in touch with you'. Such a market segment can involve in most cases between 20%-30% of any target market.
We believe that this has significant impact upon the overall success of any lead generation or research campaign. Think what additional results you could achieve if all of your target data was bang up to date.
If you have prior knowledge of such companies, you are in a position of positive control and can reduce your costs for future campaigns. This allows you to run a greater quantity of more focused and pertinent campaigns in the future with the same sized marketing budget you have at present.
Our philosophy about all our client work is based upon the ethos of "why waste time and money, if you have advanced knowledge that can save such resource"?
We are pleased to have found an organisation that truly cares about the type of data they provide to their clients. We are delighted to have data that confirms how fresh it actually is and are also amazed at the consideration given to detail in terms of name pronunciation and overall data accuracy.