Services - Database Analysis
| Pipeline Creation | Knowledge & Guidance | Foundation Activities |
|---|---|---|
| Sales Lead Generation | Marketing Strategy Consultancy | Data Cleansing |
| Major Account Profiling | Internal Telemarketing Training | Data Lists |
| Market Research | e-Mailshot Services | Database Analysis |
Businesses have always had so much else going on that data integrity can get put to the bottom of the 'to do' list because there is not enough focused resource available to do anything about it and all activities surrounding the clients come first.
This activity can be very time consuming for a dedicated Sales & Marketing Director or Manager. Their time is best spent elsewhere in their day-to-day business operations.
TriWonder Data (UK) provides a dedicated service that is an essential outsourcing alternative in ensuring that the integrity of your database is in order, and that you have considered each of your target markets correctly and included them in your existing CRM system.
Buying data in and running a campaign using the data straight away these days represents the introduction of risk that can actually be avoided.
Our analyses give you the visibility to ensure there are sufficient volumes of correct target data to promote your solutions, both now and in the future.
They also segment and prioritise your data into more focused sub-targets, giving you future campaign data that is reinforced for greater potential success. In addition, we can offer consultative advice on the types of campaigns that could be deployed on your behalf, by outsourcing other services.
But it is not just about data content. It is also about mining the correct data and ensuring that the people who have input the data over possibly many years (and may no longer be with your organisation) have categorised your target data properly.
So whether you wish to build a target database from scratch or look to get the best from what you already have, TriWonder Data (UK) can provide you with what you need and give best advice on maintenance and control of that data.
The disciplined approach you have shown us, to the categorisation of our existing target data has proven our worst suspicions for the last few years, in that the content of our contact management system was dated and had needed considerable improvement.
You provided us with a solution to our problems with installed base data that has saved us a tremendous amount of wasted resource in getting such intelligence from a mixture of other sources that could have represented considerable additional expense.
If we had pursued other channels, we could have lost years of intelligence and visibility that is difficult to claw back. Your guidance on future data input through some additional training has given us a methodology that has greatly strengthened our new business pipeline and added considerable value to the satisfaction of our clients