The last thing a Salesperson wants, is to go to an appointment that has no value and is therefore a waste of Sales resource and time. The Sales Director wants as many good deals won with continuity and the Finance Director wants to ensure Cost of Sale is minimised in order to improve the bottom line.
At TriWonder Data UK, we strive to ensure that every appointment we make for a client really counts and a Salesperson is happy to add to their potential prospect list as a result of the first visit.
We eliminate the pain from both identifying key prospects and agreeing appointments that your Sales personnel will find great added value.
So with the majority of campaigns that we execute for our clients, the onus is on appointments with project and/or budget if possible. This way, the very best leads are qualified favourably and there is a high conversion ratio from 'lead with appointment' to becoming a hot prospect - as we have removed the bulk of the 'Marketing cycle' and handed the appointment over to Sales at the right time for the 'Sales-cycle proper' to commence.
We simply do not see the value in making appointments for the sake of them. It wastes valuable Sales and Marketing resource in wasted time, budgets and cost of sale. So think very carefully about people that say they can make at least one appointment per day for you! Chances are they can do so, but they won't all be meetings with decision makers and they won't always have a project with budget either.
As with all things, there are exceptions to the rule. Sometimes, some clients don't mind having appointments with a primary target if it just gets them through the door, as some clients play the 'long-term card' and sell to their targets in a different way - with business health checks, for example. But for most people, time is of the essence and the sooner a target with a need is identified, to convert them to a new customer, the better.
TriWonder Data UK
Tel: +44 (0)1423 369266
You can also use our contact form.
You can reach us between 8.30am to 6.00pm, Monday to Friday inclusive.
If your own working week schedule is full to discuss your needs, we are happy to receive pre-arranged calls by appointment until 9pm GMT, Monday to Thursday.
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